Three Ways Your Packaging Design Can Reel In Customers

If you're trying to create packaging for a new product, you know you have to give the designer an idea of how you want people to perceive your product. The better the perception, the better the sales should be. How people see your product depends not only on the quality of the product, but also on the visual design and the physical packaging itself. Here are three routes your packaging design can use to bring more customers to you.

Memories, Heritage, and Nostalgia

Appealing to adults through the use of older styles of graphics and typefaces is one way to get customers' attention, especially if the design recalls a beloved product from customers' childhoods. Brandfolder notes that seeing reminders of "brand rituals" or things a buyer's grandparents did, like dunking cookies in milk, can be an emotional experience. This emotion can set up a subtle connection between the buyer and the product. If the buyer happens to be in the mood to try a new product, that emotional connection could be enough to make your product the lucky one.

Convenience

Physically convenient packaging is also important because the harder it is to get into a package, the more frustrated a buyer will be -- and that buyer may be less inclined to buy your product again. Resealable packages, being able to open the package or use the item with one hand, and being able to easily recycle the packaging can make your product look a lot more user-friendly.

Origin and Authentic Production

The love of organics, natural ingredients, and a perceived distance from chemicals or anything that might be harmful can be big draws, depending on the audience you're trying to reach. A package that's made from materials like kraft paper or cotton or that has a logo and graphic that illustrate where the product is from can attract customers who prefer less industrialized or processed products. As part of this design, you'll want to include the country of origin or manufacture, plus any certifications, like fair trade or organic.

When you're ready to start discussing the road down which your package design should go, start looking at the top design companies in your field. Find designers who have an understanding of the type of product you're trying to sell so that the design you end up with will truly speak to consumers looking to buy. The company will let you know if there are any other considerations they'd like you to think about before meeting. To learn more, contact a company like Arc and Co.

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